The year is 2020, and anyone can create a website for business now. And that too, without the help of any kind of web designer, web designing agency, web developer or as a matter of fact without knowing how to write a single code.
What one needs is a set of tools and some free time.
Now, what are the tools that you need?
Well, those are
- A reliable web hosting provider such as Hostgator,
- A domain name and
- A CMS platform such as WordPress.
Well, there are other CMS’s too but more than half of the Internet is running on WordPress, it would be the ideal choice.
Here is a step-by-step guide on how to create a website for business. Check it below.
How to Create a Website for Business?
The guide provided below has been arranged in a systematic way and thus it is very easy to follow through. We hope this would be of help to you.
Choose a Domain Name
Domain name is the first thing that you need as this would serve as the address where people will visit in order to get in touch with your business.
Now the question arises about what should be the domain name or the name of your website! Well, the easiest answer to that would be choosing the name of your business as the domain name or the website name.
After this comes the part of choosing an extension. So, what is an extension?
An extension is something that you see at end of the name of a website. For example, .com, .net, .org are said to be extensions and these are the most commonly used extensions as well. Hostgator provides free domain along with their web hosting package.
Now, that you are done choosing a domain name, its time to register it and also for the next step in the process.
Choose a Web Host
So, what is Web Hosting?
Well, web hosting is service that will host your website and the content of your website on a server that is secure and also ensure that your website is running properly.
Without web hosting people won’t be able to visit your website for business.
So, how does one choose a Web Hosting?
A good web hosting is something that is affordable. To be precise, it should be something that would cost you around $3 to $10 a month. It should also have the parameters mentioned below.
- Excellent 24/7 customer support.
- Unmetered bandwidth and good performance.
- Free domain name and SSL certificates.
- One-click Install WordPress.
Any web hosting provider that has all these can be considered as good web hosting.
HostGator is one such web hosting provider that checks out all the parameters that are mentioned above.
And the best part about HostGator is that, they provide free domain name registration for the first year. And choosing a hosting provider who provides you with both hosting and domain name is a winning decision. It saves you a lot of time and money.
The plans available with HostGator are very affordable and they come with a lot of features.
Choose A CMS Platform
There are several CMS platforms such as WordPress, Joomla, Drupal, etc. So, you can choose the one that you like or would be suitable for you.
Our suggestion would be to go with WordPress as it is the most used CMS platform. Another reason for choosing WordPress is that it is quite easy to use and browse through in comparison with the other CMS’s.
WordPress sites are very flexible and you can build it the way you want them to. They also have infinite numbers of plugins that help you in many ways.
Now, that was all about the basic things a person needs to create a website. But there is another thing that is very necessary as well. So, what is that? Creating a digital strategy and you can get to know about that below.
Creating a Digital Strategy
This is a very important part of creating your website. You might get all the above things done within the span of a few minutes but strategizing is something in which you would need to invest your time in.
The first thing you should focus on while strategizing is outlining what you want to achieve with your website and how you want to achieve it. People get the first part quite right but this is where most people get stuck.
You need to have a very clear outlining of the things you want to do, without that the website won’t be of much use to you anyway.
After that you need to chalk out a road map for your business’s future. And along with that you also need to decide what kind of website you want it to be. Should it be a blog type website or an eCommerce website but this totally depends on the business that you have.
If your business is related to selling products or you have a physical shop, then choosing an eCommerce website would be the ideal choice of you. That is because it would provide you with a scope of multiplying your revenues with ease.
But if your business is anything other than selling products, then choosing a blog type website would be ideal choice. But here you need to create engaging contents for your customers and thus create a positive image for your business.
After all this comes the part of building the website.
Building the Website
When every bit of planning and choosing of web hosting provider, domain name and CMS platform is done, comes the part of building the website.
Building a website might seem like a walk in the park but that’s the case only if you know how to do it. If you don’t know how to do it then, it might take some time.
You can hire an agency or a person who specializes in this. If you want to do all this by yourself, then you can always refer to YouTube videos to get it done.
But if you are choosing HostGator as a web hosting provider then you can refer their huge database and get to know about all that is required to build the website.
Now, while building the website you can choose the themes that are available in WordPress itself if you find them to be good. But our suggestion would be to look for a good theme as there are quite a lot of theme providers such Thrive, Themeforest, etc.
Now, design the site according to your choice and also install the necessary plugins such as Yoast SEO, All-in-One WP Migration, Classic Editor, etc. After all these are done make sure that your web site is accessible and also make your website mobile friendly.
Now, that all of this is over, you need to focus on ranking your website and for this SEO is very necessary. Let’s discuss more about that below.
Search Engine Optimization (SEO)
SEO is all about ranking your website on search engines.
Now, the question arises about what is the need to rank your website on Google?
Well, there are several people or companies, who are doing the same business that you are doing and each of them may have a website up and running for quite some time.
So, for making your website visible to others, SEO is necessary.
You can learn SEO but that would take a lot of your time. What you can do is hire a SEO manager or SEO agency to help you in boosting your website rankings on the search engines. That way you will get more clients and in return generate more revenue.
Thus, SEO is a very important part of any online business.
Combine SEO with Social Media
When SEO gets combined with social media, it becomes very powerful. Share about your business on social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, etc.
This will help in boosting the rankings of your website on search engines and also enable other people to get to know about your business with ease.
So, this is everything that you need to know about creating a website for business. If you have a business and you don’t have a website, then it’s high time that you get it done, as it will bring in more clients and revenue for you.
So follow the steps that have been mentioned here and you would be good to go.