This blog will cover our tips for email marketing to help you on your way before the inbox and after the send.
Tip 1 – Before send, success starts
Automate and organize your workflow before sending
The efforts before we send them take most time and energy – 53% of brands need two or more weeks to generate a single e-mail – and it only increases when teams grow and more e-mails are being manufactured at the same time
It makes sense to invest in your processing before sending a single email all this time. The following tasks are part of our pre-sending process:
- Concept of e-mail and schedule
- Writing of copies
- Design and graphics
- Development and coding
- Email Service Provider (ESP) data logic and configuration
- Test and problem solving •
- Check(s) and accept(s)
Tip 2 – Test, Test, Test
On each device, with each setup, test every email every time.
The ISPs and Inbox Providers change the way in which email returns without giving you an advance notice. Therefore, testing your email before a sending out is always a best practice.
When not every email you send is tested, the workflow needs to be changed. Begin by asking why each email is not being tested. Determine how barriers preventing testing can be removed.
It takes too long for most people to test, however, and fortuitously this must not be the case. You only have to examine five key issues when testing:
- Spam filters are triggered by your emails.
- The best practices for accessibility do not follow your email.
- In some ISPs (ISPs) or inbox providers, your email looks off.
- No optimization of your subject line and preview text.
- You have broken links to your email or no link tracking. •
- No alt-tags are included or too much is required to load your pictures.
Tip 3 – Gather Insight – not information
It is not all relevant information and not all insight is helpful.
You should analyze the commitment and performance of subscribers. You can learn and adjust your campaigns effectively, while also informing decision-making in the company.
Do you need to really know all about your subscribers, however? If you take the time to identify what information is useful, what insight is workable and what you have done in the past can help you to find the right information for the right future.
Don’t try to find all possible insights, find the gaps in your strategy or gray areas that need clarity. Email analyzes should begin on the basis of a question to which you want the reply and slowly add more. There are areas where a better understanding or segmentation of customer knowledge could help? For instance? The answer to such a question would dramatically improve your email campaign.