Digital Marketing is an emerging field nowadays. So first we need to understand what digital marketing is. We can understand this in a way that when the marketing of a product or service is done on an online platform, it is known as digital marketing. You can start campaigning for the product or service on different social media platforms so that it gains popularity. There are many levels of job in digital marketing and accordingly the salary decides. Many companies are looking for digital marketing as it creates so many opportunities for the people. This industry is fast, creative and of course challenging. Now let us have a look at the digital marketing salary in India.
- Digital Marketing Manager:
This is the highest paid level in digital marketing which needs many years of experience as well as strong knowledge about the field. The average salary of a digital marketing manager is Rs. 8,09,777 annually. However, there are many factors like location, industry, certifications, etc which decide the overall salary. So we can say that it ranges from Rs. 4 lakh to Rs. 18 lakh.
- Pay per click analyst:
This is the most demanding profile in the field of digital marketing. We call PPC analysts as SEM analysts too. SEM analysts can bring the company in profits at a great level. If a PPC analyst or PPC executive has at least one year of experience then he or she can get a salary of upto Rs. 2,50,000 annually in India. Also if a fresher has a good amount of knowledge about PPC or someone has done an internship in this field then he or she can also get the same package. With the increase in experience and knowledge the salary may reach up to Rs. 6 lakh and the next level will be either Team Leader or Assistant Manager.
- SEO specialist:
Search engine optimization is the necessary tool to get the website traffic which is an important aspect of digital marketing. Therefore, there is a great importance of SEO specialist and depending upon the knowledge and experience, the salary for SEO specialist is Rs. 2,20,200 annually which is little lower than PPC analyst. This range is for the people who have one to two years of experience.
- Social Media Marketing:
It is the important tool to run the marketing campaign for a product or service to advertise it on various social media platforms. For a fresher, the salary range is Rs. 1,50,000 to Rs. 3,50,000. Afterwards, on the basis of the experience it keeps increasing as digital marketing salary in India.
- Content Marketing:
Writing content online has so many varieties like blogs, articles, email newsletters, ;podcasts, visuals, etc. so obviously a dedicated specialist is needed. A fresher in this field gets a salary ranges from Rs. 2,00,000, Rs. 4,00,000.
So here briefly we discussed the digital marketing salary in India. Thank you for reading.